Tuesday, 28 January 2014

Treetop Inc. Ident Plan

I have created the tree for our ident in Adobe Illustrator. The top of the tree is in two halves which are a reflection of each other, I did this because I really liked the symmetrical look that it gave and it allowed me to make the tree more intricate within the time that I had.

These 4 screenshots are font tests using the fonts:
Chalet Comprime Milan 1960
Moon Flower Bold
Caviar Dreams
CF Alone On The Earth





Harry and I collectively decided that we preferred the font CF Alone On The Earth. We thought that the two more modern fonts didn't fit the style of the tree, and out of the other two agreed that Moon Flower was slightly too light-hearted and friendly whereas CF Alone On The Earth was more jagged and harsh which fitted the style of the tree perfectly.

I will now move each of the letters in the text so that they look as if they are sitting on the top of the roots. There is no full stop for this font since it is a demo font so I will also have to draw a full stop that fits the font's style.

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