Question 4

Who Would Be Your Audience For Your Media Product?

After a screening of my film opening I asked 12 audience members to fill out a survey analysing, my film and their film preferences such as visits to the cinema, age, gender and favourite genre. Out of all the surveys the most favoured genre was comedy, second action and third thriller. My film is a combination of thriller and horror,  it explored the idea that ballerina works harder than other profession and dedicates her life to her art. This utter dedication to dance results in a psychological breakdown triggered by excessive alcohol and drugs that cause her to hallucinate as shown in the opening. The survey showed that the target market (teenagers 15-18) enjoyed the slightly confusing storyline and editing that left them wondering what happened next and how she developed as a character.

In response to 'What did you like about my film?'

'love the title Eleve, especially in the last scene. Opening section was great with juxtaposition of happy teenager with what lie below' 

'The jumpy, distorted and fragmented nature'

'outlined story well, built tension well'

I have chosen the teenage audience because After researching Black Swan they found females age 15 - 25 where their most influential audience, they loved the gritty almost gory nature of the film and the controversial topics covered such as lesbian relationships and women sleeping with men to get what they want.

I also chose this market because 90% of the characters in the film fit into this range and hopefully demonstrate a stereotype of teenager that would later in the film be renounced. Making the film a positive view on teenage experiences. The reason I chose a ballerina as a teenage protagonist is because she of all people has to get an equal balance of work and fun, so teenagers of the future might gain a moral aspect of the importance of relaxing whilst also maintaining work. 

To confirm my audience expectations I did an initial survey in october on Survey Monkey, which allowed me to grasp the opinion of Black Swan, its reception by the teenage market and who was going to watch my film. My results showed that teenage girls would most enjoy my film so I set about making a gritty urban drama that was stylised enough to match the glossy finish of a ballerina.
After making the film based on my planning project and research into the audience I took another survey at a screening that proved my results were accurate, all girls in the category 15-18 enjoyed the film greatly and commented with excitement for the rest of it.