I used stop-motion animation as planned and used an iconic diamond to symbolise a 'rough cut' nature to the company. The rip is deliberately made to look handmade, and you see a hand briefly editing the paper as the second piece draws over. The idea behind this was that a daemon has been let loose on a piece of art, allowed to do what he will. So naturally he scribbles, rips and shreds everything he can and finally leaves his imprint 'Productions'. Although a slightly odd look into the creation of this ident, it's what I envisaged it looking like an unseen character (the hand) had had carnage on the screen.
Productions
H a n c o c k
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