The top six production companies, 'Warner Brothers', 'Columbia', 'Disney', 'Universal', 'Fox Searchlight' & 'Paramount' are known by their idents, often remembered as 'the large statue' (Columbia), 'WB' or 'Princess Castle'. These idents are pivotal in the companies branding, you remember a company by it's ident and how it represents itself.
Therefore it's very important that an ident represents the kind of production you are, what specific genre you deal with and roughly an idea of the scale of the forthcoming film. Idents that are on an epic scale, like 'Universal'; who have the huge word wrapped around the globe, tells us that this is a large budget film and we should expect A/B list actors, excellent quality and CGI etc. One of the most interesting things is how the idents can become part of the film, for instance above the three idents are all totally different but are similar in style because of the effects added on top for this specific film.
Opposingly, smaller scale, more 'indie' idents such as 'Pathe' & 'Film4' who make lower budget, often more 'naturalistic' scale films. Good examples of these kind of films are 'Submarine' & 'The Seventh Seal.'
My film is a small scale, low budget film and is therefore a more 'indie' type of ident, similar to some student made ones below, possibly made using stop motion or simple graphics.
I like the graphics used in a previous case study on 'Orphan' 2009. The title credits are similar to an idea that I had for my ident, using a 'scalpel' effect to etch the words onto the screen as if a sinister character was carving them into a tree or onto a desk.
My company name is 'HH' which stands for Hancock House Productions. I plan to have the HH etched over the screen as the first few shots play, succeeded by "élève', the title of the film.
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